BrightRock Bespoke Abacus

Client : BrightRock

Date : January 2016

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The forward thinking, fast growing Life insurance company Brightrock asked The Ideamongery to create a bespoke art piece for their new actuarial wing located at their campus. Together with their savvy marketing department, we decided to create an abacus to help their actuaries “do the math”. The “i” in the BrightRock logo (also known as iris) is designed to represent the people whose lives they’ve touched. The design consists of 100 hand cast and finished iris counting beads which are strung on tensioned wire and attached to a beautiful beech and mild steel framework.