Client : Ogilvy & Mather
Date : July, 2016
The Vuvuliser is an award winning product (2 x silver Loeries 2016) designed to raise awareness around drinking and driving on game days. The Vuvuliser combines a breathalyser and vuvuzela in one ergonomic form which emulates the unique Castrol design language. The bespoke electronics were thoughtfully developed to create a concealed and easy to use unit. Once the user blows into the Vuvuliser, the front ring either glows green or red indicating whether the user is under or over the legal alcohol limit.